Black Salt

Black Salt is an upcoming motion picture based on a critically acclaimed comic book series by the same creators. It is by far one of MicoVision's largest projects where we are able to apply a wide variety of our capabilities and disciplines. We started with Black Salt in it's infancy to raise funds to expand the comic book series and generate investor interest. We accomplished those two goals by helping to enhance an Indiegogo campaign and improve the website built by a 3rd Party. Since then MicoVision has produced two Indiegogo campaigns, improved social media presense, banner advertisements, created promotional videos and built a completely new website targetted towards merchandise sales and film pre-orders.

Web Development


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MicoVision Interactive created a responsive website to cater to visitors who use both desktop and mobile browsers. The site features e-commerce and a video distribution system powered by Distrify to take pre-orders and sell the film when it has been released. Visit www.blacksaltfilm.com to see this website in action.

This website is built upon MicoVision's own easy to use content management system based on the realiability, flexibility, affordability and extendibility of the Joomla platform with our own enhancements and 3rd party add-ons. 

 

 

Video Production

Black Salt in 60 Seconds

Here's a 60 second look inside the world of Black Salt which MicoVision Interactive created to give viewers an inside look on the franchise. This package was also part of the main Indiegogo pitch for the second campaign. 

Type: Promo Video

Comic Book Teaser

MicoVision created a teaser for the Black Salt comic book series which is the source for the upcoming short film and trilogy. This was one of the first videos for the Black Salt franchise.

Type:Promo Video

Thanks from Ben Ramsey

MicoVision wrote the script for Black Salt's director Ben Ramsey thank you message to the Black Salt fans who contributed to the successful Indiegogo campaign created by MicoVision. Ben shot the video in California later edited by MicoVision.

Type: Crowd Funding Video

Banner Advertising

MicoVision also created various banner advertisements instrumental in the crowdfunding intitiatives for Black Salt for various high traffic websites such as World Wide Dojo.

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768x90 Banner Ad

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468x60 Banner Ad 

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300x250 Banner Ad

 

Social Media

MicoVision Maintained a high level of consistency and attention-to-detail throughout all projects for Black Salt. We set up and enhanced the Black Salt's campaign and created the strategy to leverage Black Salt's presense on sites like Facebook, Youtube and Twitter maintaining Black Salt's brand accross the unique characteristics and constraints of each social platform.

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Crowdfunding Through Indiegogo

MicoVision was brought in halfway through the first Indiegogo campaign. MicoVision's job was simple... format the page so that it is visually apealing. The formatting helped raise $1,007 just shy of $5,500 goal to progress the comic book series further. Two years later, the second campaign was a different story. We leveraged all that we've learned in the first crowd funding effort and created an extensive marketing schedule, multiple videos in sync with various campaign milestones, a dedicated pitch video and leveraged social media further. We reached 80% of the $10,000 goal and surpassed a few weeks later with a final total of $16,327 by the close of a 60 day campaign to produce the short film which will solidify investor involvement in the full length featuer film series.